bengarves.com/work/redesign-page-template
Redesign Page Template
[SEO-50] Topic Page v2
From Ben Garves’s work at Udemy. Re-created from the original document, with people’s names, internal links and non-public numbers removed or generalized.
EpicSEO-50
- Company
- Udemy
- Created
- Status
- In Progress
- Epic name
- Topic Page v2
- Epic status
- To Do
- Priority
- Unprioritized
- Project
- SEO Squad
- Requirement source
- Engineering
- Project brief
- Project One Pager: 2026 Topic Template Refresh
The epic for Topic Page v2: rebuilding Udemy’s Topic pages on new engineering architecture, with experiences that help visitors learn about a topic, trust Udemy, find the right course, and become more likely to buy a course or subscription.
- Topic pages
- Page templates
- Shopping funnel
Description
Udemy’s “Topic” pages (example), which currently act as simple aggregators of courses covering similar topics, offer many opportunities for better alignment with a visitor’s position in the shopping funnel. This work will rebuild them using new engineering architecture and develop new and improved user experiences that help users learn about a topic, bolster their trust in Udemy, improve their course-finding experience, and increase their likelihood to purchase a course or subscription.