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Sitemap Refactor Research

[SEO-13] Spike: Create multimedia sitemap

From Ben Garves’s work at Udemy. Re-created from the original document, with people’s names, internal links and non-public numbers removed or generalized.

SpikeSEO-13

Company
Udemy
Created
Resolved
Status
Done
Type
Task (spike)
Priority
P1 - High
Story points
3
Project
SEO Squad
Sprint
SEO Sprint 2
Requirement source
Engineering

A research spike toward a new sitemap for Udemy’s publicly available multimedia so crawlers can index it better: find where a list of videos lives, choose the best way to pull it, and write the tickets for the build.

  • Technical SEO
  • Sitemaps
  • Video SEO
  • Research spike

User story

As a crawler, I’d like Udemy’s publicly-available multimedia to be included in a new Udemy sitemap so that I can do a better job of indexing multimedia content.

Google standards for video sitemaps: https://developers.google.com/search/docs/crawling-indexing/sitemaps/video-sitemaps

Acceptance criteria

  • Understand where we could access a list of videos
  • Understand the best method for pulling the list
  • Create tickets for doing the work

Notes from refinement

  • Should sync with the Media team
  • Because it’s a new page, it could be something outside of the monolith
  • This can be a spike to make more spikes