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Sitemap Refactor

[SEO-23] Sitemap Refresh

From Ben Garves’s work at Udemy. Re-created from the original document, with people’s names, internal links and non-public numbers removed or generalized.

EpicSEO-23

Company
Udemy
Created
Status
In Progress
Priority
P2 - Medium
Project
SEO Squad
Requirement source
Engineering

An epic to refresh Udemy’s out-of-date sitemaps so bots need far fewer requests to process them, new and updated pages are discovered and indexed faster, missing high-value pages are added, and the infrastructure is simpler to maintain and report on.

  • Technical SEO
  • Sitemaps
  • Crawling
  • Indexing

Description

Udemy’s sitemaps are out of date, missing content, and underutilizing new technologies. These changes will:

  • Require 99% fewer HTTP requests for bots processing our sitemaps
  • Offer 20x faster discovery of new/updated pages
  • Simplify infrastructure for maintenance and debugging
  • Allow for clear GSC reporting
  • Make sure new courses are indexed within hours
  • Allow any page update to be indexed 10-20x faster
  • Add high-value pages not currently included

Glossary

GSC: Google Search Console, Google’s reporting tool for how a site is crawled and indexed.