Leader in Digital and Growth Product Management

Gannett USAToday – Reviewed | May 2023 – November 2024

• Business unit shut down November, 2024.

• Led the product and marketing teams, including management of two PMs, the Head of Audience, Director of SEO, and Director of Paid Media, and a total department of nine.

• Moved the engineering team to agile scrum with bi-weekly sprints, leading estimation, grooming, sprint planning, and retros.

• Drove a two-year product roadmap with 60+ major epics and projects aligning with editorial, bizdev, operations, leadership, marketing, and partner needs.

• Piloted innovation through POCs in a mobile app, innovative CMS platforms, AI LLM and SGE technologies and launched from 0-1 to build an ecosystem for growth.

• Drove a “testing first” culture and fostered adoption of A/B testing and analysis to prove viability before delivering MVPs.

• Built a prioritization and stack ranking process to focus to mitigate against competing priorities from our collaborators.

Bloomberg LP Marketing Studio | February 2020 – May 2023

• Developed, launched, and managed 30+ websites across Bloomberg’s massive portfolio of subsidiaries and nonprofits, owning growth and user retention KPIs. 

• Roadmapped, built, and launched crossover functionality across Bloomberg’s 130+ websites, including clients in APAC, LATAM, and EMEA. 

• Operated as organization-wide SME for search engine optimization, localization, and web accessibility best practices, driving initiatives to improve global performance.

• Ran the department-wide A/B testing program and deployment across our portfolio.

• Piloted new UX/UI, interactivity, AI chatbot, data visualization, OTT streaming, and syndication technologies.

SolarWinds Marketing Team | August 2016 – February 2020

• Developed a complex community platform across multiple integrated SaaS tools and our software offerings, driving growth and user retention across the portfolio.

• Grew the community to over 150k active monthly users through gamification, OTT streaming, evergreen SEO-focused content generation, and user-generated content.

• Built and launched a corresponding mobile app, along with license management tools that allowed customers to manage their SolarWinds products on the go.

• Oversaw engineering contracts, vendor partnerships, and an overall budget totaling over $3M in annual spend.

• Built a proprietary digital streaming event platform for monthly live streams and an annual multi-day, multi-track virtual conference.

Benefitfocus Product Delivery Team | July 2014 – August 2016

• Managed a team of 14 solutions consultants, data specialists, product managers, and project managers working to customize our enterprise B2B marketplace solution for billion-dollar clients.

• Transitioned engineering from waterfall to agile scrum, adopting JIRA and kanban.

• Launched a company-wide resource utilization model to track team assignments, map attrition, flag ailing projects, and optimize workload across the team. Later migrated this to an ERP tool.

• Led roadmap development for platform enhancements, scrum, and sprint grooming sessions for our engineering team.

• Oversaw complex QA and testing over thousands of scenarios to ensure our customizations performed as-needed for clients on day one.

Appen Butler Hill PMO | February 2012 – July 2014

• Ran end-to-end localization and data validation projects spanning 52 global markets.

• Developed proprietary AI and ML data analysis tool offerings for companies like Facebook, Google, Twitter, and eBay.

• Wrote project plans and Gantt charts with thousands of dependencies across multiple teams, then implemented and ran those projects.

• Headed our special projects division, providing customized beta services and pilot projects for new clients and existing partners looking to test innovative approaches.