DIGITAL PRODUCT AND MARKETING

BuckUp | Sept 2024 - Present

Chief Marketing Officer for a D2C company providing instant cash for electronics devices, I lead the development and execution of data-driven marketing strategies to drive customer acquisition and retention. I manage the brand's positioning, ensuring clear and consistent messaging across all digital and traditional channels. My role includes overseeing customer experience optimization and leveraging analytics to refine marketing efforts and increase revenue. I collaborate with cross-functional teams to ensure alignment between marketing, sales, and customer service initiatives.

Gannett USAToday | May 2023 – Present

• Defined and executed the strategic product vision for Reviewed, positioning it as a top source of information on consumer products.

• Piloted a project augmenting LLMs for SGE and product recommendations

• Led brand expansion into new channels like influencers, push notifications, SMS, podcasting, new social platform experimentation, and SGE inclusion.

• Drove global market penetration through targeted research, addressing localization needs and new market challenges.

• Partnered with executives to strategize roadmaps, manage budgets, and optimize resource allocation.

• Managed high-performing, fully remote product, marketing, and engineering teams, fostering collaboration and offering mentorship for professional growth.

• Used analytics and user insight tools (Amplitude, Looker, GA4, Target, Optimizely, ABTasty) to measure product success, guiding pivots and improvements.

• Acted as a product expert, implementing efficient processes and technologies to streamline development.

• Aligned cross-functional teams, including engineering, marketing, and customer success, to identify and prioritize new product opportunities.

• Launched consumer-facing brands and expanded products into new markets, particularly within B2C marketplaces.

• Developed a beta app and integrated it with our core products.

Bloomberg | Feb 2020 – May 2023

• Hired, trained, and mentored a team of 10 digital product managers.

• Piloted a project augmenting LLMs for SGE and chat experiences.

• Developed, launched, and ran 30+ websites and their integration with our products.

• Roadmapped, built, and launched crossover/shared functionality for over 130 websites, from data integrations to shared front-end components.

• Emphasized SEO, A/B testing, and accessibility in product roadmaps.

• Integrated our digital products across channels, like social, app, podcast, web, and our core SaaS products.

• Created training materials for SEO and A/B testing best practices.

• Presented and advocated for strategic approaches with diverse audiences of leaders and contributors to ensure buy-in and clear understanding of product vision and KPIs.

SolarWinds | Aug 2016 – Feb 2020

• Led alignment for all channel product and content development, including marketing campaigns and SaaS B2B product support and sales.

• Built a gamified online community and mobile app with over 150k monthly active users.

• Deferred support cases by over 30% from evergreen content efforts.

• Built SaaS B2B tools and integrations between the website and those tools.

• Managed engineering and vendor partnerships with an annual budget over $1M.

• Developed creative solutions to align product features with marketing strategies.

• Ran web and digital platform go-to-market launch strategies for new products.

• Created and ran in-person marketing events in cities around the US and abroad.

• Built a proprietary digital streaming event platform for monthly live streams and an annual multi-day, multi-track virtual conference.

Benefitfocus | Jul 2014 – Aug 2016

• Hired and managed a team of 14 product managers, delivering complex, customized enterprise SaaS B2B marketplace products to billion-dollar clients around the world.

• Built a resource utilization model to track team assignments, map attrition, flag ailing projects, and optimize workload across the team.

• Partnered with support and marketing teams to build case studies around the unique work we did and projects we delivered.

• Ran product roadmaps across customizations, building processes for determining whether a custom feature should be built for global consumption or have an MVP release for the specific clients.

• Oversaw complex QA and testing over thousands of scenarios to ensure our customizations performed as-needed for clients on day one.

Appen | Feb 2012 – Aug 2014