Leader in Digital and Growth Product Management

Gannett USAToday – Reviewed | May 2023 – November 2024

• Led product and marketing teams, including PMs, Audience, Brand, Design, SEO, Paid Media, and our mixed-media content studio. 

• Reorganized the CMS taxonomy with 10k-plus product categories.

• Led the engineering team in agile scrum (standup, estimation, grooming, retros.)

• Drove two-year product roadmap with 60+ epics, a multi-million dollar budget, and P&L.

• Aligned editorial, BizDev, BI, operations, leadership, marketing, and partner needs.

• POCs and betas included a mobile app, proprietary and OTC CMSs, conversational AI augmentation, and data mobilization using an LLM.

• Started a “testing first” culture of A/B testing and multivariate tests.

• Led the SEO team through the transition from conventional SEO to AI optimization (AIO), schema incorporation, and optimizing for search generative experiences (SGE).

Bloomberg LP Marketing Studio | February 2020 – May 2023

• Developed, launched, and managed 30+ websites across Bloomberg’s massive portfolio of subsidiaries and nonprofits, owning growth and user retention KPIs. 

• Business focuses of those sites included FinTech, recruiting, eCommerce, fundraising, MarTech, hospitality, publishing, and hybrid events.

• Roadmapped, built, and launched crossover functionality across Bloomberg’s 130+ websites, including clients in APAC, LATAM, and EMEA. 

• Operated as the organization-wide SME for search engine optimization (SEO), localization, and web accessibility best practices.

• Ran the department-wide A/B testing program and deployment across our portfolio.

• Launched: new UI/UX, interactivity tools, AI chatbot, data visualization, OTT streaming, CRM standup and integrations, and MarTech content syndication technologies.

SolarWinds Marketing Team | August 2016 – February 2020

• Senior manager over a gamified, 150k MAU online community and case-deferral forum.

• Built and managed integrations with SolarWinds products and external SaaS tools.

• Owned KPIs for growth and user retention of the community and integrated products.

• Spearheaded gamification and SEO-focused UGC campaigns to drive engagement and user acquisition.

• Integrated OTT streaming and live chat for monthly live streams and an annual multi-day, multi-track virtual conference.

• Built and launched a corresponding mobile app, along with license management tools that allowed customers to manage their SolarWinds products on the go.

• Oversaw engineering contracts, vendor partnerships, and a $3M+ annual budget.

Benefitfocus Product Delivery Team | July 2014 – August 2016

• Managed a 14-person team of solutions consultants, data specialists, product managers, and project managers working to customize our enterprise B2B marketplace and LMS solution for billion-dollar clients.

• Transitioned engineering from waterfall to agile scrum, adopting JIRA and Kanban.

• Launched a company-wide resource utilization model to track team assignments, map attrition, flag ailing projects, and optimize workload across the team. Later migrated this to an ERP tool.

• Led roadmap development for platform enhancements, scrum, and sprint grooming sessions for our engineering team.

• Oversaw complex QA and testing over thousands of scenarios to ensure our customizations performed as-needed for clients on day one.

Appen Butler Hill PMO | February 2012 – July 2014

• Ran end-to-end localization and data validation projects spanning 52 global markets.

• Developed proprietary AI and ML data analysis tool offerings for companies like Facebook, Google, Twitter, and eBay with 100k-plus daily active users.

• Wrote detailed project plans and Gantt charts with thousands of interdependencies across cross-functional teams, then implemented and ran those projects.

• Headed our special projects division, providing customized beta services and pilot projects for new clients and existing partners looking to test innovative approaches.