Leader in Digital and Growth Product Management

BuckUp | August 2024 – Present

• Defined KPIs, set up tracking and analytics tools, and used them to set strategy.

• Market research and competitive analysis for data-driven positioning and prioritization.

• Onboarded A/B testing for landing pages and PDPs to optimize conversion rates.

• Created AI agents and lightweight-code solutions to streamline and optimize workflows.

• Content creation (copywriting, email, imagery, videos) with a focus on conversion and SEO.

• Managed paid search and paid social advertising campaigns.

Gannett USAToday | May 2023 – November 2024

• Tenure ended due to the business unit’s shutdown.

• Architected and built a content ecosystem (17M+ MAU) that leveraged conventional CMS publishing and artificial intelligence LLM tools.

• Conducted user research and market analysis to set product strategy.

• Transitioned engineering team to Agile Scrum.

• Defined priorities and executed the product roadmap.

• Built an A/B testing culture and implemented best practices for subscriptions, CRO, and content discoverability.

• Built MVPs and proof-of-concept programs from scratch.

• Planned and carried out CMS replatforming and data migration.

• Provided a strategic point of view to the editorial team and prioritized high-impact features.

• Documented requirements based on business priorities, competitive landscape, customer needs, data insights, and internal feedback.

Bloomberg LP | February 2020 – May 2023

• Designed and built a portfolio of 32 marketing-focused websites (3M+ MAU).

• Managed mobile-first design systems with landing page conversion rate emphasis.

• Ran Agile Scrum ceremonies in partnership with the engineering team.

• Worked with governance and legal teams on adherence to applicable laws and regulations.

• Partnered with engineers, marketers, designers, communications teams, and senior leadership to deliver and launch new products and features.

• Followed data-driven decision-making via analytics and experimentation.

• Ran personalization and A/B testing programs, documenting best practices and findings.

SolarWinds | August 2014 – February 2020

• Launched a gamified forum for case-deferral, customer education, and engagement.

• Evangelized products within the community and communicated new features.

• Practiced product storytelling through feature explainers, customer education sessions, industry events, podcasts, public speaking, and webinars.

• Managed and iterated a public-facing product roadmap.

• Collaborated with business leaders, developers, support, sales, and internal stakeholders.

• Generated buy-in for ideas and delivered on-time and on-budget features.

• Used technical writing skills to create documentation and playbooks for feature adoption.

Benefitfocus | July 2012 – August 2016

• Oversaw product strategy and positioning, aligning market demand and differentiators.

• Championed process improvement to gain efficiencies, from the go-to-market strategy to the feature delivery pipeline.

• Managed QA process and user acceptance testing (UAT) program.

Appen Butler Hill PMO | February 2012 – July 2014

• Ran end-to-end localization and data validation projects spanning 52 global markets.

• Developed proprietary AI and ML data analysis tool offerings for companies like Facebook, Google, Twitter, and eBay.

• Wrote project plans and Gantt charts with thousands of dependencies across multiple teams, then implemented and ran those projects.

• Headed our special projects division, providing customized beta services and pilot projects for new clients and existing partners looking to test innovative approaches.